The book
Inside the minds that start things
You do not need to be starting a company to need founding courage. Every meaningful act of creation begins before the world believes in it, a service, a movement, a product, a school, a creative project or a different version of your life.
What the book is about
Founding Courage explores what sits behind entrepreneurship
The psychology, contradictions and choices that help people move from idea to action, survive uncertainty and keep building through the difficult middle.
What you will learn
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01
How to recognise and manage the Delusion Gap
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02
Why a powerful “no” can create insight, clarity and momentum
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03
How curiosity and empathy reveal better opportunities
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04
The difference between productive obsession and burnout
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05
How culture and personal brand shape what others believe
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06
What it takes to cross from one identity, stage or ambition into the next
Formats
Paperback, Kindle and audiobook
Available in paperback, Kindle and audiobook.
Bulk orders
Signed and bulk copies
For leadership teams, conferences, founder communities and book clubs, contact us about signed and bulk copies.
The book starts the conversation. The work continues it.
Keynotes and workshops take the ten principles into a room with your leadership team.
Stories
Twenty-one stories of entrepreneurial leadership
Draft copy, for approval
Tech founders, politicians, educators and community builders, each recounting the decision they made before the evidence arrived, and what it cost them to make it.
Founders who moved first
Leaders inside large organisations
Educators and community builders
People who chose to stop