Placeholder, July 2026
The delusion gap
Every team carries a belief it has stopped testing. Naming it is the cheapest thing you will do this quarter.
Insights
The podcast, the writing and the practical prompts
Conversations with people who start things, and short pieces on the decisions leaders delay. Placeholder items below, to be replaced with live feeds.
Podcast
Conversations before the evidence arrives
Placeholder episodes
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01
42 min
The decision you have been delaying
With a founder who spent a year deciding, and a fortnight executing
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02
38 min
Why the strategy deck is not the problem
With a group strategy director inside a global consumer business
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03
45 min
Permission, and who is really withholding it
With a transformation lead on the politics of moving first
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04
51 min
The crossing
With an operator who left a corporate career to build
Writing
Short pieces from the Substack
Placeholder articles
Placeholder, July 2026
A powerful no
Focus is not a value statement. It is a list of things you have agreed to stop.
Placeholder, June 2026
Before the evidence arrives
In the AI era the tools are shared. The willingness to move first is not.
Newsletter
One idea, once a fortnight
Ideas, stories and practical prompts for people who start things.
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