Book
Ideas, stories and ten principles from the minds of people who start things.
“The most useful book on entrepreneurship I have read in a decade.”
Author and podcast host, draft copy
Applied entrepreneurial leadership training
Founding
Courage
The mindset to start things, change things and keep going when the outcome is uncertain.
Founding Courage helps founders, leaders and organisations rediscover the entrepreneurial spirit needed to create growth, innovation and meaningful change.
The definition
Founding courage is the willingness to act before the world agrees with you.
It is the combination of belief, judgement, curiosity and resilience that allows people to begin, and to continue, when the path is unclear.
What we do
Three ways in
Keynotes
Provocative, practical talks that help audiences think and act more entrepreneurially.
“Three hundred people, and you could hear the room decide something.”
Conference director, draft copy
Workshops
Leadership experiences that turn the principles of Founding Courage into decisions, priorities and a 90-day action plan.
“We arrived with fourteen priorities and left with three, and the argument for why.”
Group marketing director, draft copy
Proof points
Built from three decades inside innovation, marketing and entrepreneurship
30
Years across marketing, innovation, media and technology
500
Founder coaching conversations behind the book
21
Stories of entrepreneurial leadership
10
Principles the workshops put to work
Unilever
Castrol
Philips
BlackBerry
Shazam
For organisations
Your organisation probably has enough ideas
The harder question is whether your leaders have the clarity, confidence and permission to act on them. Founding Courage helps leadership teams surface the uncomfortable truths, make sharper choices and rebuild the entrepreneurial energy required for growth.
Where Founding Courage operates
Draft copy, for approval
Two questions: where in the world, and where in the business
Geographies
London and the UK, in the room
Europe, for offsites and conferences
Remote, for programmes that run over months
Contexts
Medium and large enterprises
Scale-ups and their leadership teams
Founder communities and accelerators
What we value
Five commitments that shape the work
Curiosity
Emotional connection
Creativity
Growth
Leadership in service of others
What are you trying to start, change or unlock?
Let’s talk about the keynote, workshop or programme that best fits your organisation.