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Founding Courage

Workshops and leadership programmes

Turn entrepreneurial courage into organisational action

Founding Courage workshops help leadership teams move beyond inspiration. We use the ten principles from the book to examine a live business challenge, expose the barriers to progress and agree what the team will do differently over the next 90 days.

Who it is for

Ambitious leadership teams in medium and large organisations

Particularly when a new leader needs to create alignment, sharpen priorities or accelerate innovation.

Typical buyers

Chief Executive Officers Business Unit Leaders Chief Marketing Officers Chief Growth Officers Chief Innovation Officers Transformation Leaders People & Culture Leadership Development sponsors

The conditions we work in

The work is designed for teams facing one or more of these

Innovation has stalled

Too many initiatives and too little focus

Decisions move slowly

The leadership team is not aligned

People wait for permission rather than taking ownership

The organisation has lost its entrepreneurial edge

How an engagement runs

Before, during, after

Before

Leadership team completes the Founding Courage Assessment.

During

The team applies selected principles to a live strategic, growth or culture challenge.

After

The team leaves with a shared diagnosis, priority actions, named owners and a 90-day plan.

Value proposition

Human-centred entrepreneurship

In the AI era every large business has access to the same tools. The advantage belongs to leaders willing to decide, and to change how their teams work, before all the evidence arrives. Courage is the mechanism. Business performance is the outcome.

Not a consultancy

We do not write the strategy for you. Your team makes the calls, in the room.

Applied, not theoretical

Every principle is worked against a live strategic, growth or culture challenge.

Built for stalled execution

The work exists because good ideas stall between agreement and action.

The ten exercises

What the team actually does in the room

Outputs

What you take away

Depending on the engagement, outputs may include:

  • Founding Courage team score

  • Leadership alignment map

  • Innovation blocker map

  • Strategic “no” list

  • Priority growth opportunities

  • Culture and behaviour commitments

  • 90-day action plan

Formats

90-minute session, half-day workshop, full-day offsite or a multi-session programme

With follow-up, so the 90-day plan survives contact with the diary.

Outcomes

Be intentional about your culture to drive innovation. Do not be passive.

Culture is the sum of the behaviours a leadership team rewards, tolerates and discourages. Left unattended it defaults to caution. The work makes those choices explicit, then holds the team to them for 90 days.

Alumni

Teams that have done the work

Names to be supplied

We arrived with fourteen priorities and left with three

The session made it safe to say the thing everyone in the room had been avoiding.

Group marketing director, global consumer business, draft copy

Ninety days later the plan was still the plan

The follow-up is what stopped it becoming another offsite we all remember fondly.

Transformation director, financial services, draft copy

My team stopped waiting for me to give permission

That was the shift. Everything else followed from it.

Business unit leader, industrial group, draft copy